About Me

I started my storytelling career at 4 and ran my own “newspaper”. It wasn’t much about the news, as you can guess. It featured what I imagined as the day-to-day life of the cats in my neighbourhood, the struggles between strays and pets.

In school, I was the short girl at the back of the classroom, writing stories when I should have been listening to my teacher.

Thanks to this strategy, I completed a young adult novel when I was 13, consulting psychologists and lawyers, turning my classmates into beta readers. It has never seen the light of day, and, probably, it never will.

But it encouraged me to send my stories to the world. One was published in an anthology. And another was awarded second place in a competition.

Thankfully, despite the amount of time I spent writing in class, my grades remained good enough to get me into university. In Brazil, we don’t have creative writing degrees, so I chose to pursue a BSc. in Communications with a major in Journalism.

Coming from a family of entrepreneurs, I developed an early appreciation for the power of storytelling and its role in business. I guess this is why, later on, I ended up with an MBA in Marketing.

For 15 years, I worked as a journalist for a major newspaper (Arts & Entertainment, later Science & Technology) and as a marketing/public relations executive for corporate, public and private organisations.

While working, I often explored my business ideas, from creating and representing jewellery brands to launching and distributing my short-lived newspaper. 

I planned, strategised, and implemented campaigns to attract audiences, strengthen brands, and increase revenue. I learned to collect, organise, adapt, analyse, and deliver the information customers are looking for in the format they want.

One of my career highlights was creating and implementing marketing strategies for a PR agency, growing their client base from 4 to 42 in less than a year.

Among the international clients I supported, you’ll find Ernst & Young (EY), Arthur Andersen, Saeco, Reta Atlântico, Mazars Performance, ABB Service, and Iberdrola.

Luciana Lynch
Luciana Lynch

For many years, fiction wasn’t part of my life. The closest I got to writing fiction was when a non-profit organisation asked me to write a historical book celebrating its 40th anniversary.

The research involved four years of interviews and document analysis. To fill the expected gaps, missing pieces of information lost over decades, I wrote the book “O Farol” as if it were a memoir. The organisation became a real person telling her own story. I guess that was my fiction writing calling, sneaking in.

In 2010, I left Brazil for a sabbatical in Ireland, a land of so many talented authors and Nobel Prize winners in Literature. My desire to write fiction returned with all its power, and I joined the Irish Writers Centre’s New Irish Communities group.

There, I met aspiring and published writers with English as their second language. It gave me the incentive I needed to get back into writing. Eventually, my sabbatical turned into a permanent residence, followed by Irish citizenship.

For the past 10 years, as a sole trader, I’ve helped solopreneurs, creators, and small business owners clarify their message, reach the right audience, and achieve their goals. Some achievements worth mentioning:

– Led, as their Regional Editor-in-Chief, the growth of a payment solutions editorial website from launch to over 100,000 monthly visitors.

– Helped position two solutions as the leading parenting apps for mothers-to-be and new mothers, respectively.

– Through agencies or directly, I’ve worked for Google, Yahoo, Expedia, Mobile Transaction, Clinigma, 100ASA, Health & Parenting/Philips Avent, Hostinger, Cirkus, Gryffin, ICS Digital, Website Planet, StreamPage, BraesTravel.

Luciana Lynch

Why should you contract my services?

1 – You’ll have a comprehensive skill set at your disposal: public relations, journalism, search engine optimisation (SEO), data analysis, project management, and user experience.

2 – I only take on a limited number of clients so that I can fully dedicate myself to their projects.

3 – Despite being an independent contractor, you’ll see me as part of your team, and we will succeed together.

4 – This isn’t a side gig for me. I’ve been a full-time sole trader since 2015.

5 – I don’t outsource any step of my process, except the proofreading of long pieces occasionally.

6 –  I am aware that you know more about your goals, business and customers than I do. I am happy to take on board your guidelines and suggestions. Still, I believe you expect me to advise you accordingly. I’ll let you know if your ideas might have an undesired impact.

Quick Facts

Luciana Lynch
  • My background includes a BSc in Communications and an MBA in Marketing.
  • While attending a BSc in Nursing, I was an intern researcher for a neuroscience lab.
  • I am an IAPC&M Accredited Practitioner Coach.
  • I’m a poet and fiction writer. I’ve been, and still am, a member of writing groups such as Writers Ink, Carlow Co-Op Writers, and Nun’s Shoe.
  • My poetry, short stories, and essays have been published by Poetry Kit, Époque Press, Pendemic, and Diáspora, among others.
  • Book clubs are my favourite groups to join. Currently, I am a member of Carlow’s Library Thursday Book Club.
  • I’m a spiritual person who trusts science.
  • Some people will say that I own too many books and notebooks, but I disagree.
  • Learning to garden and grow food is my current challenge. Any tips will be much appreciated.